The Science of Persuasion – Must See

Research has determined six factors that influence the ability to persuade.This is powerful information and well worth the dozen minutes of video required to tell the story. One of the six elements is “liking”, and it has been determined that we like people who are similar to us, give us compliments and cooperate with us. MBA students from two well-known business schools participated in a series of studies in which one group was told to just get down to business in negotiation while the other was told to share personal information before beginning negotiations. Just getting down to business produced satisfactory agreements in 55% of cases. Sharing personal information resulted in 90% agreement at 18% greater value. This is only one fascinating revelation awaiting you. If you sell goods or services you’d be silly not to watch this.


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