Mobile-friendly websites to get ranking boost

Whether you provide, pay for or DIY SEO, April could be the cruellest month. Toward month end, Google will roll out a mobile-friendly ranking system for search. Given the explosive growth of search on mobile, not being mobile-friendly could cost you most of your investment in SEO. We Canadians lead the world in searches per capita and the 82% of Canadian business sites that are not yet mobile-friendly are making life awfully easy for the 18% that are.

Social media marketing aims to create new revenue, ultimately, by using multiple means to deliver increased website traffic. This graph, from Google’s “trend” site, demonstrates just how big a deal SMM has become in less than a decade:

You can get a pretty good idea of the state of your site just by visiting on a mobile device. Google’s top suggestion is to, you might have guessed it, Google your site on a mobile device. A while back they introduced what they call a mobile-friendly label, which either appears or does not in your search listing. Look for the words “Mobile-friendly” under the url.


You may also choose to use Google’s tool. There’s nothing complicated about it. You are either “awesome” or you aren’t. If you flunk the test and use WordPress, Google offers a link to support for getting yourself fixed.

notMobileFriendly250If you don’t use WordPress and fail the test Google provides a few questions, each linked to supportive content. Regardless of how your site was built, if it matters to your business you need to find and implement a solution. Google suggests the following are key to getting the mobile-friendly label:

  • Avoid software that is not common on mobile devices, like Flash
  • Use text that is readable without zooming
  • Size content to the screen so users don’t have to scroll horizontally or zoom
  • Place links far enough apart so that the correct one can be easily tapped

Should you be among the startlingly high number of SMBs that DON’T HAVE A WEBSITE (!!!) consider beginning with a WordPress or other responsive theme. We use Genesis in WordPress and as we’ve pointed out, we got “Awesome” on the test.


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