Pinterest for Business

In only five years, Pinterest users have created one billion boards. More than 14 million articles are pinned every day, 80% of visitors are on a mobile device and two-thirds of all the content people Pin is from a business website. Rumours persist that they are developing a “buy” button. If you sell anything that should make your hair stand on end. Yikes.

In the video below, Kevin Knight from the partnerships department talks about how to make “beautiful” pins, create thoughtful descriptions, and help pinners take action.

In this video he talks about the art of making boards and what he says reminds me of the advice generally given to businesses learning social media marketing. Remember that you arent’ advertising, you are sharing a persona and hoping to attract a following of folks who share your interests and values. 

For more solid information and additional content links, read Chris Crumm’s article on WebProNews.

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