Use Mobile to Promote Your Bricks & Mortar Business

The Tsunami of mobile device adoption offers a world of opportunity to promote your bricks & mortar business. And it begins with making your website mobile-friendly. Searches are increasingly coming from mobile devices and Google wants the results to deliver satisfactory experiences for users. Forget page one if you’re not mobile-friendly. Now, some ideas to promote with mobile: SHARED SHORT CODE (SMS MESSAGING) short code messaging sells burgersIf you’ve ever seen an invitation, on your smartphone or a sidewalk sign, for example, to “text insert a word to 33145 to get your discount coupon” or some other goodie, you’ve seen short code at work. Even a sole-location burger bar can afford to put together a short code campaign. Short code numbers are rented out and assigned to campaigns for periods of time. Big companies often buy a number but most of us take advantage of the “shared” option, where one number can be used by multiple campaigns, each separating itself from the others by the choice of the word you’re asked to text. For a full explanation, with examples and video read my blog post. TWITTER OPTIONS twitter feed in WordPress site Put your twitter feed on your website. Now that you’re mobile-friendly, inserting your feed will display properly and give you double coverage, to both your Twitter and website audience. look over to the right hand column (or scroll down if you're on your phone) to see one of the widget solutions in WordPress. Learn how here. If your site doesn't use it, there are other methods.
Twitter Cards are a means of promoting in your feed by creating a card intended either to drive website traffic or encourage downloading an app. For most SMBs the obvious choice is site traffic. Cards, once created, are tweeted, for free to just your followers or to a larger audience with demographics you select, for a fee. Start with free cards to get a feel for the approach. Read my blog post to learn how.
Just as you can boost a post in Facebook you can Quick Promote a Tweet. Read more...
OTHER OPTIONS Build a Facebook Audience from Website visitors All online activity leaves footprints and Facebook offers businesses a method for building an audience from visitors to their (your) website. It's called a "tracking pixel", a snippet of code that, when properly pasted into your posts and pages adds any visitor to an invisible list. You may run ads to that audience (very inexpensively) and a look-alike audience can be created by shared characteristics because Facebook knows so much about its users. With a few clicks, you can double the audience for your boosted posts and other ad options. Read our WordPress "how-to"...
  Live stream video from your premises using Periscope, an app owned by Twitter. Whether you’re putting on an event or just having a busy Saturday, positioning a Smartphone camera on the action makes live streaming video available to your followers and anyone they share with. You can schedule your stream in advance to build a larger audience. Viewers can like and comment so be prepared to engage with them. Live streaming is a two-way street. To get a feeling for live streaming from a mobile device, download Periscope (and Meerkat if you like) and view some of the available programming. You may choose to save your stream with Periscope for twenty-four hours, time to use your Facebook page and your email list to invite viewers who missed the live event. Your first broadcast won’t likely challenge the one restaurant chain Applebee’s pulled off from Times Square but you’ll be ahead of the competition. More...
The underappreciated QR (Quick Response) code remains a useful tool for engaging visitors, providing expanded product knowledge or just a means to save contact and website information. Unlike the product bar codes  on packaging, QR codes are two-dimensional, containing data across and down, which makes them capable of communicating more information than their one-dimensional sibling. Consumers do morepre-purchase research than ever and many would prefer to begin the buying path without a salesperson. QR code campaigns are also simple to design and implement – and they’re trackable.

Mobile can build your business, is doing it for others every day.

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