Mixing Animation & Traditional Video

I have worked in the whiteboard animation space for some months now and recently I had an idea. Would mixing animation & traditional video create new opportunities for engagement and communication? Only one way to find out. Not wanting to start completely from scratch without any proof of concept I elected to feature a recognizable client with a body of work that made it easy for me to reach into past video projects for the traditional video material and to build animation in around it. In doing so I discoverd a use for the method right off the top – a means to extract additional value from long-archived content. I will let you be the judge of its effectiveness.

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