Progressive Web Apps for the Physical Web

Less than a year after introducing the open source Eddystone protocol for Bluetooth Smart beacons, Google has made impressive progress toward making easier the discovery of the URLs the beacons transmit, with more improvement to come. The company shows no inclination to create push notifications, as iBeacon apps are likely to do, but it is preparing a version of its Chrome mobile browser to discover beacon transmissions by default. Another evolving story involves creating fast, robust, app-like experiences built using modern web capabilities - physical web apps. In removing much of the cost of entry for the capabilities offered by native apps Google is providing a means for virtually any business to compete like a big boy. These web apps can be enabled to work offline and can provide a home screen icon that makes them as easy to return to as Facebook or any other app on your mobile device. The video below might go into more detail than non-coders (like me) will find useful but it does provide an excellent description of the promise involved - complete with a functional example. For more coverage of Inbound and Social Media Marketing visit our Twitter and Facebook sites and sign up for the Friday Digest of breaking news on all things social, mobile and video. For a sample Digest, click here.
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