Eddystone Beacon Starter Kits

My quest continues for hands-on experience with Eddystone Bluetooth Smart beacons. So, I recently ordered starter kits from two of the highest profile manufacturers – Estimote and Kontakt.io. Each contained three beacons and each landed in Toronto at about CDN$120. Estimote The Estimote Development kit I received included three beacons, a small sticky card with coloured bits under a clear plastic sheet (use remains unknown), a baby business card from a co-founder and on the back side of the book cover-like box top, advice that the beacons were already turned on and that I should download the app to move on. In brief, I connected via the app with each beacon in turn, changing the URL assigned to one of my choosing and fiddling with the ad interval and signal strength settings. The settings screens presented in the app are very similar to those produced in my Sensoro beacons using the Sensoro app. It may be of interest to note that while each manufacturer’s app will find all Eddystone beacons in the space, settings can only be changed “in the family”. Trying to alter settings on an Estimote beacon with a Sensoro app will invite a password request, preventing most troublemakers from changing the URL you selected. I visited the cloud panel or dashboard where each beacon appeared with some settings information, including the goo.gl-shortened URLs each is broadcasting. To be clear, I shortened my selected URLs at goo.gl. It is possible that the app might have done that for me. I didn’t test that. EstimoteCloud800 I quickly discovered no way to alter the URL from the dashboard, so wrote Estimote about it and was told that, no, this kit didn’t contain beacons with that ability. That was the other kit at just under twice the price. Nothing I read about either kit before placing my order hinted at that particular difference. It isn’t of great consequence to me because I did not specifically buy this or any other kit with a large installation in mind. I just wanted the experience offered by each from set up to discovery on my phone. Chrome for Android will discover none of these because I did not choose secure URLs (https). The Physical Web app sees them clearly. Before moving on to Kontakt I want to mention two points of comparison between my Estimote beacons and those I received from BKONConnect in Nashville, TN, the only supplier of the three located in North America. That is one of two reasons for their hardware being considerably less expensive to land. The BKON product was not “turned on” when shipped. With each beacon the kit included two AAA batteries and a screwdriver for removing the back panel to install the batteries. As their founder pointed out in a tweet, installing the batteries yourself is the only way to ensure fresh, full battery life. The second point of difference is that the Estimote beacons in this kit cannot be set without physical contact. The BKON (and Kontakt) beacons can. Visit my congratulatory tweet to BKONConnect after receiving their kit. Kontakt Their kit includes three beacons and a card with what they call an Order ID taped to a white space on the printed card, obviously a simple way to use the same card for every kit shipped. The card includes a link to get started. It went nowhere. Not having been born yesterday I navigated my way to a page that did work and opened an account. Meanwhile, I downloaded their app, from my desktop to my phone. Then I searched for directions on how to activate my beacons. Step One. Enter your Order ID. Step Two. Select “Add Devices”. When I made that selection I was advised to enter a correct Order ID. I had. I was concerned about a notation next to the space for making that entry, one that cautioned that this ID could only be used once. Eventually, through their support, I discovered that I had previously logged in with a different email address. When I used Facebook to log in I discovered that my three beacons were already registered to me. kontakt_panel800 Selecting the pencil icon next to any beacon opens a new screen where settings including URL may be changed and saved. Initially, nothing I did caused any of the beacons to appear in my Physical Web app with new URLs. The default Kontakt URL stubbornly held the ground. Finally, I realized that I had to "syncronize" the settings using the app available through the app store. One hopefully helpful note: entering "Kontakt" into Google Play brings up nothing useful. You need to use "Kontakt.io" to get what you need. My experience with Kontakt has been somewhat frustrating. Most recently I entered the settings for one of the three beacons, and finding that the URL set was not one I assigned, tried to change it. After entering a goo.gl shortened URL I selected "Apply Configuration". I was told we were syncing with the Kontakt cloud, the text went from grey to black, signalling an end to the process - but the URL that appeared was an older goo.gl, one that when I first looked had defaulted back to a Kontakt URL. I was eventually successful in adding my Facebook profile, shortened in goo.gl, but it was neither straightforward nor quick. Summary Both kits provide the opportunity to test the hardware and associated apps and dashboards. Both make possible organizing a demo and for prospects of yours who do not have a secure website, it is not the fault of either kit maker that the mobile Chrome browser won't discover them. The Physical Web app will but eventually you'd have to have the conversation about securing the site in order to make discovery more mainstream. At this point I'm leaning toward BKONConnect's solution, having found their dashboard friendliest of the three. For more coverage of Inbound and Social Media Marketing visit our Twitter and Facebook sites and sign up for the Friday Digest of breaking news on all things social, mobile and video. For a sample Digest, click here.
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