Email drives visits for Best Buy Kiosks

Joining Best Buy’s Reward Zone is likely during one purchase or another and today the rewards can be welcome. Their video kiosk program came to a 7-11 nearby recently and to promote it they sent a coupon code for up to five free DVD rentals. That created awareness of a service down the street.  And it guarantees that, for $1. 50 an evening (DVD vs BluRay at $2.00),  we’ll be visiting with some frequency, compared to Rogers on demand price of nearly four times that.  So, in-store lead capture generates email offers that create foot traffic and ongoing revenue. Well done.

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