- Build a Facebook ad audience to which you can advertise, and
- Create a "lookalike" audience based on the nature of your visitor pool, to extend the target audience for your ads.






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Writing White Papers: How to Capture Readers and Keep Them Engaged |
You should have no difficulty with the rest of the process. It's just filling in blanks, and it looks like this:
Your first attempt won't say "edit image" under the first chore - "Card image". Mine does because choosing to edit my card was the only way to get this screen up. The others will be blank until you populate them and the call to action (CTA) will be yours to select. I said I'd show you my image. That's it on the right in the centre of the card. Built in PhotoShop with a free graphical element. For a better look and the story behind why I wanted to do this today, visit this link. That's it. Please feel free to comment or ask a question in the space below.
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Writing White Papers: How to Capture Readers and Keep Them Engaged |
According to a recent 3M study on Facebook, videos are shared more often than photos, status updates or links. Sharing builds your fan base, so the more the better. And video is unique in its ability to communicate information and personality at hyper speed. According to the same 3M study we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work, making video a stellar idea.... (View the post in PDF).
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