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Facebook makes it possible to create a list of visitors to your website so that you may:
selection "Add Plugins". This is the right choice when you have downloaded a plugin zip file to your computer. You will be asked to browse to that file and install it. In seconds you will be asked to activate it.
Once activated the plugin will appear in the dashboard sidebar on the left and it's here that you will determine where to install the conversion pixel. Click the plugin name to open your options. I chose to add it to both pages and posts so that any visitor viewing any of that content will be captured to my audience list.
The process works when the conversion pixel code is pasted into posts and pages, either as you create them, or by opening existing content in the editor and adding the code where the plugin has created a place at the bottom of the page. Once you've pasted it, don't forget to update the post or page. If you don't the code won't be added:
As I have found with other code samples that will be used time after time (like the Twitter follow button), saving code to a text file, from which you can copy and paste repeatedly, saves time and grief as you use it over and over. But hang on, where do we get the conversion pixel code?
Facebook walks you through the steps here. You may choose from a number of conversion categories, each of them explained if you click on the name, such as the one underlined in red. If you follow the steps outlined you'll end up creating the conversion pixel you need to copy and paste into your site content. Then it's a matter of allowing time to pass while your audience numbers build. When you're ready, return to Ads Manager and select "Conversion Tracking" where you're invited to create your ad:
Feel free to use the comment box below to ask a question or rate the value of this post, and thanks for visiting.
For more coverage of Inbound and Social Media Marketing visit our Twitter and Facebook sites and sign up for the Friday Digest of breaking news on all things social, mobile and video. For a sample Digest, click here.
- Build a Facebook ad audience to which you can advertise, and
- Create a "lookalike" audience based on the nature of your visitor pool, to extend the target audience for your ads.
selection "Add Plugins". This is the right choice when you have downloaded a plugin zip file to your computer. You will be asked to browse to that file and install it. In seconds you will be asked to activate it.
Once activated the plugin will appear in the dashboard sidebar on the left and it's here that you will determine where to install the conversion pixel. Click the plugin name to open your options. I chose to add it to both pages and posts so that any visitor viewing any of that content will be captured to my audience list.
The process works when the conversion pixel code is pasted into posts and pages, either as you create them, or by opening existing content in the editor and adding the code where the plugin has created a place at the bottom of the page. Once you've pasted it, don't forget to update the post or page. If you don't the code won't be added:
As I have found with other code samples that will be used time after time (like the Twitter follow button), saving code to a text file, from which you can copy and paste repeatedly, saves time and grief as you use it over and over. But hang on, where do we get the conversion pixel code?
Facebook walks you through the steps here. You may choose from a number of conversion categories, each of them explained if you click on the name, such as the one underlined in red. If you follow the steps outlined you'll end up creating the conversion pixel you need to copy and paste into your site content. Then it's a matter of allowing time to pass while your audience numbers build. When you're ready, return to Ads Manager and select "Conversion Tracking" where you're invited to create your ad:
Feel free to use the comment box below to ask a question or rate the value of this post, and thanks for visiting.
For more coverage of Inbound and Social Media Marketing visit our Twitter and Facebook sites and sign up for the Friday Digest of breaking news on all things social, mobile and video. For a sample Digest, click here.
better social media marketing
Last night the partners at Facelift met for 90 minutes, thanks to the video conferencing feature Google+ calls a "Hangout". With a few glitches in audio and a very occasional video freeze it worked wonderfully. The intuitive interface switches view from one individual to another when the speaker changes. Participants see themselves in thumbnail video and their hangout mates in larger screen mode above. 
